• Sign In
  • Help
  • My Basket0
Mass Communication Theory: Foundations, Ferment and Future (Hardback)
  • Mass Communication Theory: Foundations, Ferment and Future (Hardback)
zoom

Mass Communication Theory: Foundations, Ferment and Future (Hardback)

(author), (author)
£26.99
Hardback Published: 27/08/1994
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory.

Publisher: Cengage Learning, Inc
ISBN: 9780534176709
Weight: 640 g

You may also be interested in...

A Dictionary of Film Studies
Added to basket
To Save Everything, Click Here
Added to basket
The News
Added to basket
£10.99
Paperback
Introducing Media Studies
Added to basket
Contagious
Added to basket
£8.99
Paperback
Masters of the Word
Added to basket
The Uses of Literacy
Added to basket
The Medium is the Massage
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Tubes
Added to basket
£9.99
Paperback
Dataclysm
Added to basket
£9.99
Paperback
Amusing Ourselves to Death
Added to basket
Dial M for Murdoch
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.