Marktsimulation und Absatzprognose in der Automobilindustrie (Paperback)
  • Marktsimulation und Absatzprognose in der Automobilindustrie (Paperback)
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Marktsimulation und Absatzprognose in der Automobilindustrie (Paperback)

(author)
£42.99
Paperback 356 Pages / Published: 20/06/2003
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Markus B. Hofer kombiniert verschiedene Methoden und Datenquellen und entwickelt ein Prognosesystem zur optimalen Erstpreispositionierung und zur Absatzschatzung. Sein Multi-Source-Prognosekonzept berucksichtigt neben dem auf Praferenzdaten basierenden Simulationsmodell auch historische Absatzzahlen, die zukunftige Produktpolitik sowie die erwartete Marktentwicklung im betrachteten Segment.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824477821
Number of pages: 356
Weight: 460 g
Dimensions: 210 x 148 x 19 mm
Edition: 2003 ed.

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