Marketingmanagement der Beratungsunternehmung - Neue Betriebswirtschaftliche Forschung (NBF) 327 (Paperback)
  • Marketingmanagement der Beratungsunternehmung - Neue Betriebswirtschaftliche Forschung (NBF) 327 (Paperback)
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Marketingmanagement der Beratungsunternehmung - Neue Betriebswirtschaftliche Forschung (NBF) 327 (Paperback)

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£84.50
Paperback 399 Pages / Published: 29/07/2004
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Auf der Grundlage einer umfassenden Diskussion theoretischer und empirischer Ergebnisse der betriebswirtschaftlichen Beratungsforschung entwickelt Kurt Jeschke mit Hilfe aktueller Forschungsansatze der Marketingtheorie einen konzeptionellen Rahmen fur das Marketingmanagement der Unternehmensberatung.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824491360
Number of pages: 399
Weight: 508 g
Dimensions: 210 x 148 x 21 mm
Edition: 2004 ed.

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