Your Waterstones card is changing, introducing...
TELL ME MORE
Marketing (Paperback)
  • Marketing (Paperback)
zoom

Marketing (Paperback)

(author), (author), (author), (author)
£56.99
Paperback 864 Pages / Published: 01/04/2012
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing. The world for marketers has gone digital, consumers communicate readily with each other via social media, marketing has become more aligned to ethical, responsible and sustainability issues and marketing as an academic discipline has become more critical and reflective. All these developments are key themes in this new edition. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.

Publisher: Cengage Learning EMEA
ISBN: 9781408032145
Number of pages: 864
Weight: 1405 g
Dimensions: 261 x 195 x 26 mm
Edition: European ed of 6th revised ed

You may also be interested in...

Build a Brand in 30 Days
Added to basket
The Sales Bible, New Edition
Added to basket
Hegarty on Creativity
Added to basket
Brand Famous
Added to basket
£14.99
Paperback
The 22 Immutable Laws Of Marketing
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Decoded - the Science Behind Why We Buy
Added to basket
The Challenger Sale
Added to basket
The Sell
Added to basket
£14.99
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Marketing Management, Global Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.