Marketing Metaphors and Metamorphosis (Hardback)
  • Marketing Metaphors and Metamorphosis (Hardback)
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Marketing Metaphors and Metamorphosis (Hardback)

(author)
£81.00
Hardback 227 Pages / Published: 01/08/2008
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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Publisher: Palgrave USA
ISBN: 9781403998613
Number of pages: 227
Weight: 440 g
Dimensions: 216 x 140 x 15 mm

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