Marketing: Real People, Real Choices (Paperback)
  • Marketing: Real People, Real Choices (Paperback)
zoom

Marketing: Real People, Real Choices (Paperback)

(author), (author), (author)
£118.99
Paperback 576 Pages / Published: 06/01/2015
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package includes ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347. For undergraduate Principles of Marketing courses. Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Also available with MyMarketingLab. MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Publisher: Pearson Education (US)
ISBN: 9780132948937
Number of pages: 576
Weight: 1043 g
Dimensions: 276 x 216 x 23 mm
Edition: 8th Revised edition

You may also be interested in...

Do Purpose
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket
Building Strong Brands
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Brilliant Selling
Added to basket
£12.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
The 22 Immutable Laws Of Marketing
Added to basket
The Sell
Added to basket
£14.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Growth Hacker Marketing
Added to basket
The Challenger Sale
Added to basket
Sell or Be Sold
Added to basket
£21.50
Hardback
Hooked
Added to basket
£12.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.