• Sign In
  • Help
  • My Basket0
Marketing: An introduction (Paperback)
  • Marketing: An introduction (Paperback)
zoom

Marketing: An introduction (Paperback)

(author), (editor)
£60.50
Paperback 231 Pages / Published: 01/03/2011
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. The book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.

Publisher: Juta & Company Ltd
ISBN: 9780702188565
Number of pages: 231
Weight: 514 g
Dimensions: 180 x 260 x 13 mm

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
Raving Fans!
Added to basket
£7.99
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
The Challenger Sale
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Build a Brand in 30 Days
Added to basket
The Sell
Added to basket
£14.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
How Brands Grow
Added to basket
£22.50
Hardback
The Fire Engine That Disappeared
Added to basket
The Sales Bible, New Edition
Added to basket
Hooked
Added to basket
£12.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.