Visit our Christmas Gift Finder
Marketing (Hardback)
  • Marketing (Hardback)
zoom

Marketing (Hardback)

(author), (author)
£135.99
Hardback Published: 11/01/2012
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

Publisher: Pearson Education (US)
ISBN: 9780132744034
Weight: 1170 g
Dimensions: 276 x 216 x 23 mm
Edition: 11th edition

You may also be interested in...

100 Ideas that Changed Advertising
Added to basket
Key Person of Influence
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Decoded
Added to basket
£19.99
Hardback
Sales for Non-Salespeople
Added to basket
Brand Leadership
Added to basket
£9.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
The Sales Coach: Teach Yourself
Added to basket
Hooked
Added to basket
£12.99
Hardback
Selling For Dummies
Added to basket
£12.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Hegarty on Creativity
Added to basket
The Challenger Sale
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.