Marketing: The Encyclopaedic Dictionary (Paperback)David Mercer (author)
Paperback 600 Pages / Published: 16/01/1999
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Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.
Publisher: John Wiley and Sons Ltd
Number of pages: 600
Weight: 748 g
Dimensions: 246 x 171 x 25 mm
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