Marketing Your Library's Electronic Resources: A How-to-do-it Manual (Paperback)
  • Marketing Your Library's Electronic Resources: A How-to-do-it Manual (Paperback)
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Marketing Your Library's Electronic Resources: A How-to-do-it Manual (Paperback)

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£59.95
Paperback 204 Pages / Published: 23/04/2013
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This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully.
Marketing Your Library's Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, "Out of all of these available resources, it's this one, this is the one you want."
Readers will be shown how to develop, implement, and assess marketing plans, understand marketing terminology and save time, effort and money while increasing the use of vital library resources and making customers happier and more successful. The book also contains sample marketing plans for examples of best practice.
Readership: Anyone involved in promoting their libraries electronic resources and LIS students who need to understand the practice of library marketing.

Publisher: Facet Publishing
ISBN: 9781856049429
Number of pages: 204
Dimensions: 280 x 216 mm


MEDIA REVIEWS
"...well-written and contains high quality information...this is certainly a book that will serve as a useful toolkit from start to finish - if there is such a thing as a finish in marketing!" -- Libfocus
"Marketing Your Library's Electronic Resources: A How-to-Do-It Manual is thorough yet succinct, well supported and, perhaps most importantly, executable - all excellent qualities for an instructional guide. This book is highly recommended for any librarians and staff involved in outreach services or the marketing of electronic resources at their library." -- Collection Building
"From determining their purpose to assessing their effectiveness, this work provides practical guidelines for the preparation of library marketing plans. The second part of the book includes four sample marketing plans and nine appendixes, which show sample pages of documents such as media contacts or speaker assessment forms. Although it is geared toward promoting electronic resources, most of the book is applicable to any service provided by a library." -- Reference and Research Book News

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