Marketing Your Consulting and Professional Services (Hardback)
  • Marketing Your Consulting and Professional Services (Hardback)
zoom

Marketing Your Consulting and Professional Services (Hardback)

(author), (author)
£45.00
Hardback 288 Pages / Published: 06/10/1997
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape--information technology, virtual organizations, telecommuting--targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today's tough market. Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you'll find complete coverage of Dick Connor's innovative--and highly effective--Client-Centered Marketing (CCM) approach, a practical "deliverables-driven" system for penetrating specific markets. This easy-to-follow, six-part process helps you achieve a myriad of essential marketing objectives: from expanding services for current clients and capitalizing on the potential within your business to generating profitable growth and managing your image with clients and targets. With a wealth of new information that focuses on finding and qualifying new clients--what every consultant worries about most--this new edition of Marketing Your Consulting and Professional Services, Third Edition provides essential information on: Analyzing your current business or practice--evaluating clients, assessing existing prospects, preparing a strategic profile Becoming "client smart"--determining how the niche industry is organized, identifying requirements for success, determining its needs Building market awareness--maintaining positive name recognition, establishing your firm's intended image Prospecting--acquiring new, high-potential clients, preparing a winning proposal, selling the value-adding solution Ensuring client satisfaction--handling service and relationship breakdowns with a practical recovery action sequence Complete with helpful worksheets and checklists, as well as precise definitions of terminology and an annotated bibliography, Marketing Your Consulting and Professional Services, Third Edition is a must for today's fiercely competitive, highly demanding marketplace. Praise for the previous edition of Marketing Your Consulting and Professional Services "Loaded with examples, useful forms, and informative exhibits, Marketing Your Consulting and Professional Services is an extraordinary how-to manual that provides vital step-by-step instruction and advice on how to maximize profitability and success...Marketing is a how-to you shouldn't do without." -- Managers Magazine "This is definitely a 'MUST READ' book for entrepreneurs and business professionals of all types. The attention to detail provides practical insights on the critical keys to marketing success." -- Dr. Peter Johnson, Corporate Marketing Strategist "As today's business environment becomes increasingly competitive, consulting professionals look for fresh approaches and innovative ideas to 'cut through the clutter' and increase their share of business. Marketing Your Consulting and Professional Services provides highly useful information for every professional consultant. It's an essential purchase." -- Jonathan D. Blum, Managing Director -- Ogilvy & Mather Public Relations, Singapore "Marketing Your Consulting and Professional Services is excellent. It contains down-to-earth, indispensable tips for marketing consulting services. Vital reading for both beginners and seasoned consultants--worldwide. I wish I had had this daily guide during my rough start." -- Dr. Oskar Pack, Management Consultant and Sales Trainer -- Euskirchen, Germany

Publisher: John Wiley & Sons Inc
ISBN: 9780471133926
Number of pages: 288
Weight: 580 g
Dimensions: 236 x 164 x 24 mm
Edition: 3rd Edition

You may also be interested in...

The Trusted Advisor
Added to basket
The Sales Acceleration Formula
Added to basket
Hooked
Added to basket
£12.99
Hardback
Marketing Management, Global Edition
Added to basket
Contagious
Added to basket
£8.99
Paperback
Sales in easy steps
Added to basket
£10.99
Paperback
The Challenger Sale
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Marketing For Dummies
Added to basket
Essentials of Marketing Communications
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Marketing Strategy and Management
Added to basket
Selling For Dummies
Added to basket
£16.99
Paperback
The Sales Bible, New Edition
Added to basket
Essentials of Marketing
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.