Marketing with Social Media (Paperback)
  • Marketing with Social Media (Paperback)

Marketing with Social Media (Paperback)

Paperback 176 Pages / Published: 20/12/2013
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This step-by-step guide will show you how to use social media to promote your library to, and engage in dialogue with, your users and potential users.
Peppered with real-world examples, this how-to guide offers to-the-point advice for getting up to speed with the world of social media. Whether you are a novice ready to get serious about marketing with social media or a practitioner on the lookout for ways to improve existing efforts, this guide will save you time and effort by evaluating the most popular and cutting-edge marketing technologies.
Showcasing best practice for engaging library user across multiple platforms, the book: Draws from a range of experiences, with examples from different library types and sizes Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codesOffers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluationFeatures numerous screen shots and illustrationsProvides a resource list at the end of every chapter, allowing readers to dig deeper. Readership: Directed towards librarians and library administrators who are exploring their marketing strategies and are looking for a technology-based solution, this book will also be of value to library school students and others interested in using technologies to market libraries.

Publisher: Facet Publishing
ISBN: 9781783300013
Number of pages: 176
Weight: 122 g
Dimensions: 229 x 155 x 11 mm

"An ideal pocket guide for libraries to consult regardless of their experiences with social media as a marketing tool. The examples showcased in each chapter, either through a screenshot or by providing links, provide readers with excellent and creative uses of social media marketing. I believe this book can provide the novice or skilled marketing expert with relevant information that each can use in promoting library resources and services, regardless of the type of library."
-- Journal of Library Innovation
"A good introduction to a range of services, with enough detail to follow up on any you're interested in." -- CILIP CLSIG Journal
"This volume, edited by Beth Thomsett-Scott, provides readers with step-by-step instructions for creating a library presence on serveral social media platforms, including Facebook, Twitter, Pinterest, Foursquare, and Google+. Development of blogs, wikis and video-sharing sites are also outlined. In addition, best practices and case studies of highly successful social media outreach campaigns by libraries featured throughout the book." -- Journal of Electronic Resources Librarianship

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