This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
Publisher: Pearson Education (US)
Number of pages: 320
Weight: 776 g
Dimensions: 240 x 185 x 24 mm
Edition: 3rd edition
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