• Sign In
  • Help
  • My Basket0
Marketing the Sports Organisation: Building Networks and Relationships (Paperback)
  • Marketing the Sports Organisation: Building Networks and Relationships (Paperback)
zoom

Marketing the Sports Organisation: Building Networks and Relationships (Paperback)

(author), (author)
£40.99
Paperback 22 Pages / Published: 20/08/2008
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

a practical framework for implementing relationship marketing throughout the product and service rangean in-depth examination of tools and methods that increase the value of the product for the consumera genuinely international approach, applicable in all countriesdetailed international case studies from the world of sport.

Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Publisher: Taylor & Francis Ltd
ISBN: 9780415453301
Number of pages: 22
Weight: 476 g
Dimensions: 235 x 159 x 18 mm

You may also be interested in...

Building Strong Brands
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Challenger Sale
Added to basket
Hooked
Added to basket
£12.99
Hardback
Everybody Writes
Added to basket
£20.99
Hardback
How Brands Grow
Added to basket
£22.50
Hardback
Get Up to Speed with Online Marketing
Added to basket
Build a Brand in 30 Days
Added to basket
Rethinking Prestige Branding
Added to basket
Fashion Marketing Communications
Added to basket
Write To Sell
Added to basket
£9.99
Paperback
The Fire Engine That Disappeared
Added to basket
The Curve
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.