Marketing the SME: Innovation and Approach (Hardback)
  • Marketing the SME: Innovation and Approach (Hardback)
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Marketing the SME: Innovation and Approach (Hardback)

(author), (editor), (editor)
£44.99
Hardback 330 Pages / Published: 18/06/2009
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Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland's SME's to ensure global success.

Publisher: Cambridge Scholars Publishing
ISBN: 9781443805759
Number of pages: 330
Weight: 599 g
Dimensions: 212 x 148 mm
Edition: Unabridged edition

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