Marketing: The Core is available through McGraw-Hill Connect ®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
* SmartBook ® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
* Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
* Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
* The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here.
Publisher: McGraw-Hill Education - Europe
Number of pages: 576
Weight: 1139 g
Dimensions: 274 x 218 x 23 mm
Edition: 6th edition