Marketing: The Core with PowerWeb
  • Marketing: The Core with PowerWeb
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Marketing: The Core with PowerWeb

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£76.99
Mixed media product 480 Pages / Published: 16/10/2003
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MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072880373
Number of pages: 480
Weight: 1327 g
Dimensions: 274 x 213 x 23 mm

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