Marketing the Best Deal in Town: Your Library - Chandos Information Professional Series (Paperback)Dr. Nancy Rossiter (author)
Paperback 236 Pages / Published: 31/03/2008
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This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Publisher: Woodhead Publishing Ltd
Number of pages: 236
Weight: 370 g
Dimensions: 234 x 156 x 12 mm
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