Marketing: The Basics - The Basics (Paperback)
  • Marketing: The Basics - The Basics (Paperback)
zoom

Marketing: The Basics - The Basics (Paperback)

(author), (author)
£18.99
Paperback 248 Pages / Published: 20/11/2009
  • In stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

Explains the fundamentals of marketing and useful concepts such as the Long Tail

Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google

Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Publisher: Taylor & Francis Ltd
ISBN: 9780415779005
Number of pages: 248
Weight: 295 g
Dimensions: 198 x 129 x 20 mm
Edition: 2nd New edition


MEDIA REVIEWS
'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

You may also be interested in...

Contagious
Added to basket
£9.99
Paperback
Marketing For Dummies
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Hypnotic Writing
Added to basket
£13.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Selling For Dummies
Added to basket
£16.99
Paperback
Mid-Century Ads
Added to basket
£16.00
Hardback
The 22 Immutable Laws Of Marketing
Added to basket
Selling For Dummies
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket
How to Win Campaigns
Added to basket
£28.99
Paperback
Growth Hacker Marketing
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Get Up to Speed with Online Marketing
Added to basket
Hegarty on Creativity
Added to basket
Web Marketing All-in-One For Dummies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.