Marketing: The Basics - The Basics (Hardback)
  • Marketing: The Basics - The Basics (Hardback)
zoom

Marketing: The Basics - The Basics (Hardback)

(author), (author)
£84.99
Hardback 248 Pages / Published: 20/11/2009
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

Explains the fundamentals of marketing and useful concepts such as the Long Tail

Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google

Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Publisher: Taylor & Francis Ltd
ISBN: 9780415778992
Number of pages: 248
Weight: 363 g
Dimensions: 198 x 129 x 23 mm
Edition: 2nd New edition


MEDIA REVIEWS
'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

You may also be interested in...

SEO Made Easy
Added to basket
£18.49
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Close that Sale!
Added to basket
Hegarty on Creativity
Added to basket
Selling For Dummies
Added to basket
£16.99
Paperback
Copywriting, Second edition
Added to basket
Positioning: The Battle for Your Mind
Added to basket
Selling For Dummies
Added to basket
£12.99
Paperback
Fashion Marketing
Added to basket
£27.99
Paperback
Contagious
Added to basket
£9.99
Paperback
Selling to Win
Added to basket
£15.99
Paperback
The Sales Book
Added to basket
£14.99
Paperback
The Challenger Sale
Added to basket

Please sign in to write a review

Your review has been submitted successfully.