Marketing the Arts: An Introduction (Paperback)Anthony Rhine (author)
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The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value
Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website
Publisher: Rowman & Littlefield
Number of pages: 274
Weight: 413 g
Dimensions: 232 x 156 x 21 mm
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