Marketing the Arts: An Introduction (Hardback)Anthony Rhine (author)
- Coming soon
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value
Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website
Publisher: Rowman & Littlefield
Number of pages: 288
Dimensions: 229 x 152 mm
Anthony Rhine achieves what the arts management field needs, an arts marketing text for practitioners and students that provides core marketing theories, practical tools for the trade that will grow audiences and keep them coming back. Using cases from across multiple art forms, Rhine eloquently presents the realities of the 21st century global marketplace and gives data-informed marketing strategy for any size mission-driven institution.--Brett Ashley Crawford, associate teaching professor, executive director, Arts Management and Technology Laboratory, Carnegie Mellon University
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