Marketing Strategy (Paperback)Peter Yannopoulos (author)
Paperback 471 Pages / Published: 28/12/2005
- Not available
"Marketing Strategy" is intended for the capstone course in marketing. It focuses on strategic marketing decisions that managers working in small or large businesses need to make on a daily basis.
Publisher: Cengage Learning EMEA
Number of pages: 471
Dimensions: 246 x 189 x 20 mm
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