Marketing Strategy: A Decision Focused Approach (Paperback)
  • Marketing Strategy: A Decision Focused Approach (Paperback)
zoom

Marketing Strategy: A Decision Focused Approach (Paperback)

(author), (author), (author)
£84.99
Paperback 368 Pages / Published: 16/12/2007
  • Not available

Currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073529899
Number of pages: 368
Weight: 632 g
Dimensions: 251 x 203 x 15 mm
Edition: 6th Revised edition

You may also be interested in...

Sales for Non-Salespeople
Added to basket
Brand Psychology
Added to basket
£29.99
Paperback
Contagious
Added to basket
£9.99
Paperback
How Brands Grow
Added to basket
£24.99
Hardback
The Sales Bible, New Edition
Added to basket
The Challenger Sale
Added to basket
Do Purpose
Added to basket
£9.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
Selling For Dummies
Added to basket
£12.99
Paperback
Copywriting, Second edition
Added to basket
Hegarty on Creativity
Added to basket
Business-to-Business Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.