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Marketing Strategy: Planning and Implementation (Hardback)
  • Marketing Strategy: Planning and Implementation (Hardback)
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Marketing Strategy: Planning and Implementation (Hardback)

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£84.99
Hardback 416 Pages / Published: 01/09/1998
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This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780256261189
Number of pages: 416
Weight: 730 g
Dimensions: 230 x 205 x 16 mm
Edition: 3rd Revised edition

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