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Marketing Strategy, Text and Cases (Paperback)
  • Marketing Strategy, Text and Cases (Paperback)
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Marketing Strategy, Text and Cases (Paperback)

(author), (author)
£64.99
Paperback 624 Pages / Published: 01/01/2013
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Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

Publisher: Cengage Learning, Inc
ISBN: 9781285170435
Number of pages: 624
Weight: 1120 g
Dimensions: 254 x 205 x 22 mm
Edition: International ed of 6th revised ed

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