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Marketing Strategy and Management (Paperback)
  • Marketing Strategy and Management (Paperback)
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Marketing Strategy and Management (Paperback)

(author)
£57.99
Paperback 560 Pages / Published: 05/12/2014
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Publisher: Macmillan Education UK
ISBN: 9781137025821
Number of pages: 560
Weight: 1395 g
Dimensions: 276 x 216 x 29 mm
Edition: 5th ed. 2014

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