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Marketing Strategy: A Decision-Focused Approach (Paperback)
  • Marketing Strategy: A Decision-Focused Approach (Paperback)
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Marketing Strategy: A Decision-Focused Approach (Paperback)

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£55.99
Paperback 384 Pages / Published: 16/05/2013
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Publisher: McGraw-Hill Education
ISBN: 9781259010903
Number of pages: 384
Weight: 1 g
Dimensions: 255 x 201 x 14 mm
Edition: 8th edition

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