Marketing Services: Competing through Quality
  • Marketing Services: Competing through Quality
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Marketing Services: Competing through Quality

(author), (author)
£25.00
Other book format 212 Pages / Published: 30/09/1991
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The authors develop a framework for understanding the interrelationship between quality and marketing in services.

Publisher: Simon & Schuster
ISBN: 9780029030790
Number of pages: 212
Weight: 478 g
Dimensions: 243 x 164 x 23 mm

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