• Sign In
  • Help
  • My Basket0
Marketing Research: Planning, Process, Practice (Paperback)
  • Marketing Research: Planning, Process, Practice (Paperback)

Marketing Research: Planning, Process, Practice (Paperback)

(author), (author), (author)
Paperback 432 Pages / Published: 13/12/2017
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research.

To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes - Highlighting ethical implications in research projects Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences

The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections.

Suitable reading for students who are undertaking a marketing research project.

Publisher: SAGE Publications Ltd
ISBN: 9781446294369
Number of pages: 432
Dimensions: 246 x 189 mm


Marketing Research offers clear guidance for undergraduate and Masters students wishing to undertake a marketing research project. Written in a lively and informative manner and covering both qualitative and quantitative designs, the book supports the student throughout the entire research process from setting up and planning to reporting the findings.

-- Mark Saunders
This textbook offers a fresh perspective on marketing research by using an easy-to-understand language and a wide range of pertinent cases and examples to convey complex concepts. An essential read for every student embarking on the adventures of a research journey!
-- George Christodoulides

You may also be interested in...

Zero Resistance Selling
Added to basket
Guerrilla Marketing Research
Added to basket
Added to basket
Marketing Research
Added to basket
Marketing Research + CD
Added to basket
Mixed media product
Business to Business Marketing
Added to basket
Trend Forecaster's Handbook
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
The Network Is Your Customer
Added to basket
Consumer Behaviour
Added to basket
Marketing Research
Added to basket
Scientific Advertising
Added to basket
Consumer Behavior, International Edition
Added to basket
Added to basket


Please sign in to write a review

Your review has been submitted successfully.