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Marketing Research: An Applied Orientation (Hardback)
  • Marketing Research: An Applied Orientation (Hardback)
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Marketing Research: An Applied Orientation (Hardback)

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£181.99
Hardback 936 Pages / Published: 01/07/2009
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For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.

Publisher: Pearson Education (US)
ISBN: 9780136085430
Number of pages: 936
Weight: 2100 g
Dimensions: 276 x 216 x 38 mm
Edition: United States ed of 6th revised ed

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