Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to:
Publisher: Pearson Education Limited
Number of pages: 1080
Weight: 1910 g
Dimensions: 264 x 196 x 40 mm
Edition: 4th edition
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