Marketing Research: A South African Approach (Hardback)
  • Marketing Research: A South African Approach (Hardback)
zoom

Marketing Research: A South African Approach (Hardback)

(author), (editor), (editor)
£31.10
Hardback 624 Pages / Published: 31/12/1999
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This book is a revised reprint of the 1996 publication, which was a follow-up to Researching the South African market by P A Nel et al (1988). All the steps in the marketing research process are discussed -- from the formulation of the problem to the interpretation and presentation of the results. Its 18 chapters on research methodology focus chiefly on the consumer market. In addition certain areas of marketing research are singled out for discussion in individual chapters. They include 'Researching industrial markets'; 'Demand measurement and market forecasts'; 'Advertising research' and 'Media research'. The book was written with South African conditions in mind and contains a great deal of background information about the size of the South African market as illustration.

Publisher: Unisa Press
ISBN: 9780869819418
Number of pages: 624

You may also be interested in...

Sell or Be Sold
Added to basket
£21.50
Hardback
How Brands Grow
Added to basket
£22.50
Hardback
Selling
Added to basket
DK
£5.99
Paperback
Marketing For Dummies
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
The Sales Bible, New Edition
Added to basket
Contagious
Added to basket
£8.99
Paperback
Inside Her Pretty Little Head
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
Hooked
Added to basket
£12.99
Hardback
Growth Hacker Marketing
Added to basket
The Sell
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.