Your Waterstones card is changing, introducing...
TELL ME MORE
Marketing Research: An Aid to Decision Making (Hardback)
  • Marketing Research: An Aid to Decision Making (Hardback)
zoom

Marketing Research: An Aid to Decision Making (Hardback)

(author)
£34.99
Hardback Published: 04/09/1998
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This text presents thorough coverage of marketing research methods and issues within a framework of showing students the logic behind the concepts and the relevancy to the students' lives. All the examples and cases feature well-known companies whose products or services are relevant to the interests of today's students. Reviews of both basic statistics and marketing concepts are presented so students don't struggle with the basics while trying to learn more advanced concepts. Extensive Web, Internet, and global examples address changing student interests and marketplace issues. A strong customer focus explores the decision-making scope of the marketing manager and the manipulation of the marketing mix variables to meet customer needs.

Publisher: Cengage Learning, Inc
ISBN: 9780538881920
Weight: 1270 g
Dimensions: 279 x 222 x 25 mm

You may also be interested in...

Consumerology
Added to basket
£12.99
Paperback
POWERLINES
Added to basket
£18.99
Book
Herd
Added to basket
£12.99
Paperback
Mastering Services Pricing
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
The Customer-centric Blueprint
Added to basket
The 22 Immutable Laws of Branding
Added to basket
Business to Business Marketing
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
Customer's New Voice
Added to basket
Consumer Behaviour
Added to basket
Absolute Value
Added to basket
£18.99
Hardback
Contagious
Added to basket
£8.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.