• Sign In
  • Help
  • My Basket0
Marketing Research: Tools and Techniques (Paperback)
  • Marketing Research: Tools and Techniques (Paperback)
zoom

Marketing Research: Tools and Techniques (Paperback)

(author)
£46.99
Paperback 552 Pages / Published: 07/03/2013
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

Check Marketplace availability

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Publisher: Oxford University Press
ISBN: 9780199655090
Number of pages: 552
Weight: 1038 g
Dimensions: 245 x 190 x 22 mm
Edition: 3rd Revised edition

You may also be interested in...

Guerrilla Marketing Research
Added to basket
Marketing Research
Added to basket
Marketing Research
Added to basket
Consumer Behaviour
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
The 22 Immutable Laws of Branding
Added to basket
Hooked
Added to basket
£12.99
Hardback
Marketing Research
Added to basket
Decoding the New Consumer Mind
Added to basket
Trend Forecaster's Handbook
Added to basket
The Art of Shopping
Added to basket
Stickier Marketing
Added to basket
£19.99
Paperback
Contagious
Added to basket
£8.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.