Marketing Research Case Studies (Paperback)
  • Marketing Research Case Studies (Paperback)
zoom

Marketing Research Case Studies (Paperback)

(author)
£16.95
Paperback 250 Pages / Published: 31/07/1994
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This is a collection of 22 case studies which illustrate different aspects of marketing research. Based on a diverse range of companies and industries, the case studies highlight key management themes, such as targetting, test marketing, linear regression, concept testing, the use of questionnaires, advertising research, qualitative versus quantitative data, product launch strategies and market segmentation. The industries depicted include a bank, a chemist, an air compression business, a health authority, a surgical products manufacturer, a fast food chain and a women's magazine publisher.

Publisher: Elsevier Science & Technology
ISBN: 9780750619516
Number of pages: 250
Dimensions: 234 x 156 mm

You may also be interested in...

Do Purpose
Added to basket
£8.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Sell or Be Sold
Added to basket
£21.50
Hardback
Inside Her Pretty Little Head
Added to basket
Hooked
Added to basket
£12.99
Hardback
The Challenger Sale
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Practice of Market Research
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
The Economist: Marketing for Growth
Added to basket
Contagious
Added to basket
£8.99
Paperback
Growth Hacker Marketing
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.