Marketing Research: An Applied Orientation, Global Edition (Paperback)
  • Marketing Research: An Applied Orientation, Global Edition (Paperback)
zoom

Marketing Research: An Applied Orientation, Global Edition (Paperback)

(author)
£59.99
Paperback 888 Pages / Published: 29/04/2019
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Publisher: Pearson Education Limited
ISBN: 9781292265636
Number of pages: 888
Weight: 1734 g
Dimensions: 277 x 218 x 28 mm
Edition: 7th edition

You may also be interested in...

Marketing Research Essentials
Added to basket
Hooked
Added to basket
£12.99
Hardback
Contagious
Added to basket
£9.99
Paperback
Consumerology
Added to basket
£14.99
Paperback
The 22 Immutable Laws of Branding
Added to basket
Practical Ethnography
Added to basket
£23.99
Paperback
Customer Analytics For Dummies
Added to basket
Marketing Research
Added to basket
£76.99
Paperback
Decoded
Added to basket
£19.99
Hardback
Handbook of Marketing Scales
Added to basket
The Invention and ""The Detainee
Added to basket
Business to Business Marketing
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
Decoding the New Consumer Mind
Added to basket

Please sign in to write a review

Your review has been submitted successfully.