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Marketing: Real People, Real Choices, Global Edition (Paperback)
  • Marketing: Real People, Real Choices, Global Edition (Paperback)

Marketing: Real People, Real Choices, Global Edition (Paperback)

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Paperback 572 Pages / Published: 18/06/2015
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Real People, Real Choices

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Please note that the product you are purchasing does not include MyMarketingLab.


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Publisher: Pearson Education Limited
ISBN: 9781292097756
Number of pages: 572
Weight: 1208 g
Dimensions: 279 x 217 x 22 mm
Edition: 8th edition

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