Marketing Psychology: The Paradigm in the Wings (Hardback)
  • Marketing Psychology: The Paradigm in the Wings (Hardback)
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Marketing Psychology: The Paradigm in the Wings (Hardback)

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£116.00
Hardback 203 Pages / Published: 15/09/1997
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Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

Publisher: Palgrave Macmillan
ISBN: 9780333662779
Number of pages: 203
Weight: 430 g
Dimensions: 216 x 140 x 18 mm


MEDIA REVIEWS

'Should you want to sample the most up-to-date work on consumer behaviour, this is the book for you ... highly innovative in its thinking.' - Teaching Business and Economics

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