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Marketing Plan Handbook (Paperback)
  • Marketing Plan Handbook (Paperback)
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Marketing Plan Handbook (Paperback)

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£58.99
Paperback 224 Pages / Published: 21/12/2012
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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Publisher: Pearson Education (US)
ISBN: 9780133078350
Number of pages: 224
Weight: 318 g
Dimensions: 232 x 187 x 11 mm
Edition: United States ed of 5th revised ed

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