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Marketing Plan Handbook and Pro Premier Marketing Handbook Package
  • Marketing Plan Handbook and Pro Premier Marketing Handbook Package
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Marketing Plan Handbook and Pro Premier Marketing Handbook Package

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£49.99
Mixed media product Published: 12/03/2010
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For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Publisher: Pearson Education (US)
ISBN: 9780132105200
Weight: 376 g
Dimensions: 234 x 206 x 14 mm
Edition: International ed of 4th revised ed

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