Marketing: Pearson New International Edition: Defined, Explained, Applied (Paperback)
  • Marketing: Pearson New International Edition: Defined, Explained, Applied (Paperback)
zoom

Marketing: Pearson New International Edition: Defined, Explained, Applied (Paperback)

(author)
£60.99
Paperback 352 Pages / Published: 01/11/2013
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

For undergraduate Principles of Marketing courses.

A unique breakdown of marketing that speaks to students' learning style.

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

The second edition features a new format that makes it easier for students to study and learn the material.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work. Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates' posts. Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

Publisher: Pearson Education Limited
ISBN: 9781292042220
Number of pages: 352
Weight: 628 g
Dimensions: 273 x 216 x 12 mm
Edition: 2nd edition

You may also be interested in...

Building Strong Brands
Added to basket
The Economist: Marketing for Growth
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Wally Olins. Brand New.
Added to basket
Hegarty on Creativity
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
The Challenger Sale
Added to basket
Build a Brand in 30 Days
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Contagious
Added to basket
£9.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
The Economist: Marketing
Added to basket
Selling For Dummies
Added to basket
£12.99
Paperback
One Minute Manager Salesperson
Added to basket
Growth Hacker Marketing
Added to basket
Brand Success
Added to basket
£19.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.