Marketing Payback: Is Your Marketing Profitable? - Financial Times Series (Paperback)
  • Marketing Payback: Is Your Marketing Profitable? - Financial Times Series (Paperback)
zoom

Marketing Payback: Is Your Marketing Profitable? - Financial Times Series (Paperback)

(author), (author)
£24.99 £12.50
Paperback 528 Pages / Published: 27/04/2005
  • Save £12.49
  • In stock

Available

  • This item has been added to your basket
Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions thatMarketing Payback has been built to answer.

Publisher: Pearson Education Limited
ISBN: 9780273688846
Number of pages: 528
Weight: 926 g
Dimensions: 244 x 174 x 28 mm


MEDIA REVIEWS
"This interesting book... offers a wealth of ways to improve the financial and business credibility of their function." - The Value Partnership "Top of my list is Marketing Payback" Market Leader

You may also be interested in...

Selling
Added to basket
DK
£5.99
Paperback
Everybody Writes
Added to basket
£18.99
Hardback
Branding For Dummies
Added to basket
FT Essential Guide to Business Writing
Added to basket
Hegarty on Creativity
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
The Fire Engine That Disappeared
Added to basket
The Sales Bible, New Edition
Added to basket
The Prosperous Coach
Added to basket
Marketing For Dummies
Added to basket
SPIN (R) -Selling
Added to basket
£22.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Raving Fans!
Added to basket
£8.99
Paperback
Essentials of Marketing
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.