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from 2 Hours* Last Christmas
delivery dates Free UK Standard Delivery On all orders over £25 Order in time for Christmas 18th December by 1pm 2nd Class |
20th December by 1pm 1st Class Free Click & Collect From 2 hours after you order*
Marketing Payback: Is Your Marketing Profitable? - Financial Times Series (Paperback)
Robert Shaw (author), David Merrick (author)
£24.99
Paperback
528 Pages
Published: 27/04/2005
Published: 27/04/2005
Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions thatMarketing Payback has been built to answer.
Publisher: Pearson Education Limited
ISBN: 9780273688846
Number of pages: 528
Weight: 926 g
Dimensions: 244 x 174 x 28 mm
MEDIA REVIEWS
"This interesting book... offers a wealth of ways to improve the financial and business credibility of their function." - The Value Partnership
"Top of my list is Marketing Payback" Market Leader
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