Marketing of Information Technology (Paperback)K. Venkatesh (author)
Paperback Published: 16/01/2009
- We can order this
The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services.
A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market.
Marketing of Information Technology covers:
Introduction to the primary ware of IT- concepts, products, services and intellectual property rights.
Cost and pricing of IT wares, and "free and open" wares.
Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support.
Indian IT market scenario and marketing
This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT.
Publisher: McGraw-Hill Education - Europe
Dimensions: 230 x 150 x 14 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at