For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Publisher: Pearson Education Limited
Number of pages: 552
Weight: 1191 g
Dimensions: 279 x 216 x 25 mm
Edition: 3rd edition
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