Marketing of engineering services (Engineering Management series) - Engineering Management 6 (Paperback)Brian Scanlon (author)
Paperback 128 Pages / Published: 07/02/1994
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This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.
Publisher: ICE Publishing
Number of pages: 128
Weight: 200 g
Dimensions: 216 x 138 x 9 mm
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