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Publisher: Pearson Education Limited
Marian Burk Wood
C. A. Preston, Leonard H. Hoyle
Paul W. Farris, Neil T. Bendle
Harvard Business Review, Clayton M. Christensen
John A. Davis
Robert V. Kozinets, Eileen Fischer
Philip Kotler, Dr Philip Kotler
Chris Fill, Graham Hughes
John W. Mullins, Orville C. Walker
Pervez Ghauri, Philip R. Cateora
David A. Aaker, Damien McLoughlin
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