Marketing Management: Knowledge and Skills (Hardback)
  • Marketing Management: Knowledge and Skills (Hardback)
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Marketing Management: Knowledge and Skills (Hardback)

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£30.99
Hardback 896 Pages / Published: 01/12/2000
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This is a text and casebook. The text portion is from "A Preface to Marketing Management", and is intended to serve as an overview for critical issues in marketing management. There are over 40 cases and more than 60 per cent are new to this edition. Several of the cases feature technology companies and highlight new examples. The book shows how teams of people representing all areas of business work together to solve problems and create business strategies. The expanded coverage of marketing research offers an emphasis on both qualitative and quantitative research methods.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071181303
Number of pages: 896
Weight: 1632 g
Dimensions: 254 x 201 mm
Edition: 6th edition

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