Marketing Management (Hardback)
  • Marketing Management (Hardback)
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Marketing Management (Hardback)

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£82.99
Hardback 624 Pages / Published: 22/06/2000
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A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

Publisher: Cengage Learning, Inc
ISBN: 9780324022032
Number of pages: 624
Weight: 1476 g
Dimensions: 284 x 226 x 25 mm
Edition: College edition

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