Marketing Management Text and Cases (Hardback)
  • Marketing Management Text and Cases (Hardback)
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Marketing Management Text and Cases (Hardback)

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£56.99
Hardback 832 Pages / Published: 01/05/2004
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"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072967623
Number of pages: 832
Weight: 1630 g
Dimensions: 261 x 205 x 38 mm

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